How to Get More LinkedIn Followers: 12 Steps That Work
Followers are the people who see your posts without a mutual connection. On LinkedIn they matter more than ever, because followers are uncapped while connections stop at 30,000, and because the people who follow you are the first audience for every post.
The steps below are free and work for both a personal profile and a company page. They are ordered from quick settings you can change in five minutes to habits that compound over months.
Settings: make following possible
1. Let everyone follow you
In LinkedIn settings, open Visibility and find the option for who can follow you. If it is set to connections only, people outside your network cannot follow you at all. Set it to Everyone. LinkedIn explains the setting in its help article on managing who can follow you.
2. Make Follow the main button
The same settings area lets you make Follow, not Connect, the primary button on your profile. Visitors who do not know you are far more likely to press Follow than to send a connection request you might ignore.
3. Use a public profile URL
Edit your public profile URL to something short, such as linkedin.com/in/yourname. A clean link is easier to share in email signatures, slides and your website, and every place it appears is a door to new followers.
Profile: give people a reason to follow
4. Write a headline that names your topic
Your headline appears beside every post and comment you make. "Sales Manager" tells a reader little; "I help B2B founders in India close their first 100 customers" tells them what they will learn by following you. Name the topic you post about.
5. Turn the About section into a promise
Open with who you help and what you share, in two or three short lines, because only the first lines show before "see more". Finish with how often you post and what about, so a visitor knows what following gives them.
6. Feature your best work
Pin two or three of your strongest posts, articles or links in the Featured section. A visitor deciding whether to follow judges you by what they see first.
Content and conversation: earn the follow
7. Post on a rhythm you can keep
Pick a pace you can hold for three months, such as two or three posts a week. Consistency matters more than volume: people follow accounts they expect to hear from again.
8. Lead with one useful idea per post
The first two lines decide whether anyone clicks "see more". Open with the result, the mistake or the number, then explain. Short paragraphs and plain language read best on a phone, where most LinkedIn reading happens.
9. Comment where your audience already is
A thoughtful comment on a popular post in your field is read by that post's audience. Add something (an example, a counterpoint, a number) rather than "Great post". Readers who like your comment open your profile, and that is where step 4 to 6 pay off.
10. Start a newsletter when you have a rhythm
LinkedIn newsletters let readers subscribe to a series of articles. Once you post regularly, a newsletter gives followers a reason to subscribe and gives you another surface where new readers find you.
Reply to the comments on your own posts within the first hour. Conversations under a post keep it in front of more people, and replies turn readers into followers.
Company pages: two extra levers
11. Ask your team to connect their profiles
When employees list the company as their current position, the page appears on their profiles and in their activity. Ask the team to add it, and to reshare the page's best posts with a line of their own.
12. Use the page's invitation credits
Company page admins can invite their own connections to follow the page using a monthly allowance of invitation credits. Invite people who would genuinely care about the page's updates; accepted invitations are what build a real audience.
Also link the page from your website footer, job posts and email signatures. Many page follows come from people who already know the business.
How to measure progress
Use our free LinkedIn engagement rate calculator on your last ten posts to see which formats your audience responds to. Check follower growth weekly rather than daily, and look at it next to your posting record. Profile analytics and Page analytics show where followers come from, which posts drove profile visits, and how many impressions each post earned. Keep doing more of what brought followers and drop what did not.
Some businesses also add a starting base of followers to a brand new page so it does not look empty. If you consider that, read our plain guide to buying LinkedIn followers in India first, including what LinkedIn's rules say, and compare listings in the followers category. Organic steps like the ones above are what keep followers reading.
Frequently asked questions
How do I let people follow me without connecting?
In LinkedIn settings, under Visibility, set who can follow you to Everyone. You can also make Follow the primary button on your profile so visitors see Follow instead of Connect.
How often should I post on LinkedIn to gain followers?
A steady rhythm you can keep matters more than volume. Two to three useful posts a week, plus thoughtful comments on other people's posts, is a realistic start for most professionals.
Do comments help grow followers?
Yes. A useful comment on a popular post is seen by that post's audience, and readers who like it often open your profile and follow.
How can a company page get more followers?
Ask employees to list the company on their profiles, invite relevant connections using the page's invitation credits, post regularly from the page, and link the page from your website and email signatures.
Is there a limit on LinkedIn followers?
No. LinkedIn limits personal profiles to 30,000 connections, but followers are not capped.
Bottom line
Open your settings so anyone can follow, make your headline name your topic, post on a rhythm you can keep and comment where your audience already reads. For a company page, bring in your team and use your invitation credits. Measure weekly and repeat what works.
Followers vs connections · Company page vs profile followers · Free LinkedIn writing tools